Truth = beauty

Attractive things work better.

Don Norman, director of The Design Lab at University of California

It is my opinion that everything must be based on a simple idea. And it is my opinion that this idea, once we have finally discovered it, will be so compelling, so beautiful, that we will say to one another, yes, how could it have been any different.

John Archibald Wheeler, theoretical physicist

Had an omnipotent creator set out to equip man with a truth-seeking physiology, He could hardly have done better than to provide us with this peculiar beauty sense of ours.

David Gelernter, Machine Beauty